63% of MSPs say improving profitability is a top priority, yet many are leaving revenue on the table. One of the fastest ways to get there is by mastering how you sell Backup, Continuity, and Disaster Recovery.
Many MSPs still struggle to position BCDR clearly, confidently, and profitably. The challenge isn’t the technology - it’s the positioning. This webinar is designed to make it easier to win deals, justify value, and turn BCDR into a reliable, recurring revenue driver - without overcomplicating your sales process.
This isn’t about technical deep dives. It’s about making BCDR easy to explain, easy to sell, and easy to buy.
Key takeaways:
- How to position BCDR around recovery and resilience, not just backup
- A simple framework to sell BCDR with confidence
- Common objections and how to overcome them
- How MSPs are using Datto BCDR to win and grow revenue
- How Datto BCDR supports MSP growth and profitability, beyond the technology
Don’t miss this chance to see how you can transform data protection into a scalable, margin-positive service that drives growth.


