The MSP playbook: Insights from the 2026 State of MSP Report

The MSP market hasn’t slowed down, but it has become more difficult to navigate.

Customer acquisition is harder. Deal sizes are shrinking. Buyers are more selective and expect clearer proof of value before committing. In fact, 71% of MSPs say acquiring new customers is now their biggest business challenge.  

At the same time, some providers are continuing to grow and not by chance, but by adapting how they package services, operate their business and position their value. So, what are they doing differently?

Join Kaseya’s Dom Tomaszewski and MSP partners fora live roundtable exploring the key findings from the 2026 State of MSP report, based on insights from more than 1,000 MSPs worldwide.

In this session, we’ll break down:

• Why customer acquisition is MSPs biggest challenge, and how buyer expectations have shifted.
• How the share of larger MSP deals dropped from 75% to 41%, putting pressure on traditional growth models.
• Why 48% ofMSPs say AI and automation will be top client demand in 2026, but only 13% are monetizing it today.
• Where MSPs are seeing consistent growth, with 71% reporting revenue increase in cybersecurity and 50% in BCDR
• Why operational constraints are shifting, with talent challenges nearly doubling year-over-year

If you’re looking to grow in a competitive and performance-driven market, this session will give you a clearer understanding of where MSPs are succeeding so you don’t fall behind.

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