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Most MSPs are leaving money on the table. Not because they lack ambition, but because growth without the right structure creates chaos, not scale.
This session explores what it actually takes to build a high-performing MSP: the frameworks, benchmarks and strategic disciplines that drive higher profitability, stronger client relationships and growth that doesn't break your team in the process.
Using proven frameworks and real-world benchmarks, you'll see how leading MSPs are commanding higher prices, gaining operational clarity and positioning themselves for a stronger 2027.
What you'll learn
- How to define and communicate your unique value proposition so clients understand exactly why you're worth the price
- How peer groups accelerate growth through collaboration, accountability and shared experience
- How operational discipline: packaging, pricing, benchmarking and smart numbers, turns process into profit
- How structured strategic planning and consistent client workflows drive predictable project adoption and stronger retention
- How to build a comprehensive 2027 business plan that turns strategic vision into executable results
Your host
Greg Jones — SVP MSP Enablement EMEA, Kaseya
Greg works with MSP leaders across EMEA to help them build more profitable, operationally mature businesses. In this session, he'll walk you through the frameworks and disciplines that separate good MSPs from great ones.
