Sales roleplay: Overcoming objections & demonstrating value

Join Gary Pica, Founder of TruMethods and Chief Community Officer, and Dan Tomaszewski, EVP of Channel at Kaseya, for a dynamic, interactive session focused on one of the most critical and challenging skills for MSP growth: sales conversations that actually convert.

This live role-play–driven webinar puts real-world objections front and center, showing you how to confidently respond, reframe the conversation, and clearly demonstrate value—without sounding scripted or salesy.

What to Expect:

· Live sales role play: Watch Gary and Dan tackle common MSP sales objections in real time, demonstrating how to keep control of the conversation and move prospects forward.

· Overcoming objections with confidence: Learn proven frameworks for handling resistance around price, timing, and perceived value, without discounting.

· Demonstrating value that resonates: Discover how to clearly articulate your value in a way that aligns with business outcomes, not just technical features.

Whether you struggle with price pushback, “we’re happy with our current provider,” or explaining why your services are worth it, this session will give you practical language and techniques you can use immediately. Don’t miss this opportunity to sharpen your sales skills, hear how the conversation should sound, and walk away with actionable techniques to close more deals with confidence.

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