Turning PenTesting into Profit: Sales, Pricing Models & Service Packaging Explained

Following the success of "Unlocking New RevenueStreams: How to Sell Network PenTesting," this webinar will take a deeper dive into the business mechanics of offering penetration testing services.

Pricing and packaging PenTesting services effectively can make the difference between winning deals and leaving money on the table. This session will guide MSPs on how to structure pricing models, package services for recurring revenue, and navigate commercial discussions to maximise profitability.

We Will Explore:

1. Pricing Strategies: Fixed fee, consumption based, value-based pricing and competitive benchmarking for Pentesting services.

2. Commercials & Cost Considerations: How to bundle PenTesting with compliance-driven security solutions and upsell/Xsell opportunities.

3. Packaging the Service: Creating tiered service offerings, Recurring revenue models:subscription-based vs. one-time assessments and how to position PTaaS.

4. Sales & Customer Conversations: How to handle objections around pricing/scope,demonstrating ROI and strategies for selling as part of a security portfolio.

Key Takeaways:

· Proven pricing models that drive profitability

· Commercial strategies to improve deal conversion rates

· Packaged offerings that align with customer needs and compliance requirements

· Practical sales scripts & positioning techniques to close more deals

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